Identity at landmark scale

Rebrand for Ušće Tower One, extending one visual system across two towers, brand applications, signage and wayfinding.

The rebrand began with Ušće Tower One, but the identity also needed to accommodate Tower Two as part of the same office complex.

Logo design Logo system Visual identity Brand guidelines Brand applications Signage & wayfinding

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Client Ušće Tower One

Year 2019

Scope Logo designLogo systemVisual identityBrand guidelinesBrand applicationsSignage & wayfinding

Industry Built environment & real estate

Engagement Brand experience

Website uscetowers.rs

Building something meaningful?

Currently available for select identity and digital brand projects.