Identity at landmark scale
Rebrand for Ušće Tower One, extending one visual system across two towers, brand applications, signage and wayfinding.
One system for two towers
The rebrand began with Ušće Tower One, but the identity also needed to accommodate Tower Two as part of the same office complex. Rather than create two separate brands, the logo system gave each tower its own designation within one visual family.
From brand to building
The identity extended into the building itself, from lobby totems and information stands to lift-lobby displays and smaller directional elements. Signage and wayfinding became the point where the system had to work at architectural scale.
Developed with Taffline and Abovus Architects, key applications were visualized in 3D before implementation.
Across the property
The system was documented in a brand manual and extended across printed and environmental applications, from small-format material to large-scale signage.
Built into the environment
One identity connected both towers and carried through the spaces tenants and visitors use every day, from printed material to signage and wayfinding.
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