Two decades
of identity design
Studio Logoholik is an independent identity design practice led by Bojan Stefanović, working with clients around the world.
It started with the mark
Explore the logo libraryLogoholik began as a logo design practice in 2006. The name still reflects that origin.
As client needs became broader, the work grew around the mark into identity systems, applications, websites, and product interfaces. The logo remained the starting point, but rarely the whole assignment.
More than two hundred marks later, that foundation still shapes how the work begins.
Clarity before decoration
I look for a clear central idea, strong enough to hold an identity together and simple enough to work wherever the brand appears.
That usually means reducing rather than adding: finding the form, language, and structure that belong to the organization, then building them into a system people can use consistently.
Read more from the studioWhere the work has been published
Marks from the studio have appeared in TASCHEN’s Logo Design 2 and Logo Design 3, with work featured on the cover of Logo Design 3. They also appear in the third edition of David Airey’s Logo Design Love.
Further selections include eight LogoLounge annuals, three volumes of the LogoLounge Master Library, and the 2017 and 2025 LogoLounge Trend Reports.
Selected clients
How a project runs
You work with me directly, from the first conversation through the central idea to the decisions that shape the final system.
Specialist network
When a brief calls for specialist expertise, I bring in people I have worked with before. The group changes with the project. The direction does not.
- Srđan Plavšić Creative direction, illustration
- Nikola Milošević Illustration
- Ivan Stefanović 3D visualization
- Marko Ilić UX/UI design
- Nenad Živanović Motion graphics
- Marko Đekić Motion graphics
- Ana Vidojević Print production
- Matija Milovanović Development
Start with the brief
Tell me what is changing, what needs to be built and where the identity needs to work. From there, I can recommend an appropriate scope and, when needed, the right team around it.