A future-facing mark for home services

ServiceDay™ was created as a startup brand for consolidated in-home services, including plumbing, HVAC and electrical work.

The brief was to make a fragmented, often unpolished category feel simpler, more trustworthy and more desirable.

Logo design Brand applications Signage & wayfinding
ServiceDay™: Logotype
ServiceDay™: Icon

Applications

Vehicles, uniforms, signage and investor materials

A fresh green-and-white palette, direct wordmark and compact mark were designed to work across home-service vehicles, uniforms, signage and startup-facing presentations.

Building something meaningful?

Currently available for select identity and digital brand projects.

Discuss a project