A bookworm identity for digital bookkeeping
Knjiški Moljac is a Serbian bookkeeping agency focused on modern, digital accounting services.
The character of the name makes a practical financial service feel warmer and easier to remember, then carries into business cards, vehicle graphics and a custom WordPress website.
Applications
Print, vehicle graphics and website
The identity carries across business cards, logo lockups, vehicle graphics and a custom WordPress website with homepage, about and service views.
From cartoon mascot to bookworm identity
The redesign moved the brand away from a literal mascot illustration and into a more mature identity built around the Knjiški Moljac name, keeping the friendly character while making the system cleaner and easier to use.
Building something meaningful?
Currently available for select identity and digital brand projects.
Discuss a project