Logo for Content Insights

Visual identity and brand manual for Content Insights – the editorial intelligence package created by editors.

The brief was to make the mark more grown-up and more scalable without losing the company's voice. We settled on a toned-down logotype set in Futura, balanced by an abstract "ci" monogram — the essential element of the old logo, a bar graph, reworked into a dynamic pie chart. From there the system was built out: typography, a primary and extended color palette, a brand pattern, and a full set of applications including business cards, letterhead, a PowerPoint template and A4 spreads.