A clear alternative

Naming and identity for Alteo, an online retailer of home appliances and IT equipment.

The engagement started with a rename before any visual work began, then ran the full strategic arc: brand direction, name development, visual identity proposals, a brand-color study, and a complete brand book.

Naming Logo design Visual identity Brand guidelines Brand applications
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Alteo brand identity — home device

Building something meaningful?

Currently available for select identity and digital brand projects.

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