Visual identity and brand manual for a youth mentorship program

Studio Logoholik created visual identity and brand guidelines for Youth Innovation Center (YIC) – an innovative mentorship program aimed at high school kids.

Youth Innovation Center is a mentorship program that gets high-school students building and thinking like innovators, and its identity had to feel that energetic. We shaped the logo, typography, a brand pattern, gradient and color system, then rolled it out across print applications, branded merch — notebooks, pens, caps, ID cards — and a PowerPoint template, all documented in brand guidelines.