A mark still at home

A 2008 identity redesign for The George & Dragon, a traditional pub and hotel in Long Melford, Suffolk.

The brief called for a simple dragon or shield rather than a detailed illustration. A stylized G and ampersand interlock within a central crest to form a compact dragon motif, paired with a serif wordmark that retains the character of a traditional countryside pub. The logo remains in active use across the hotel's website, social media and promotional materials.