The search starts with S
PSiDAR was an Australian mobile app providing quick access to the Personal Property Securities Register.
The redesigned wordmark moves away from the original dimensional app styling toward a clearer, flatter identity. A magnifying-glass gesture is built into the letter S, connecting the product name directly with asset search.
From app icon to identity
The original icon used layered effects and a literal magnifying glass. The redesign reduced the same idea to circular forms suggesting search, verification, and secured assets, creating a recognizable symbol for iOS, Android, and Windows.
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