A logo and monogram for a natural health retailer

Life Plus is a Canadian natural health retailer with an online store spanning vitamins, supplements, sports nutrition, health food, personal care, health solutions and an in-store smoothie bar.

The Life+ wordmark and monogram were refined for use as a letter mark and app icon — a clean, natural mark built to work across e-commerce, in-store communication and packaging. The lockup later carried into the Richmond, BC store on interior signage and pickup communication.