The missing paper becomes the mark
FT1P, short for Fali ti jedan papir, is a Serbian tax advice and accounting content brand from the Knjiški Moljac team.
A paper line continues into the number 1, while a small x marks the absent piece. The identity turns a familiar administrative frustration into a compact tax-advice mark.
Applications
Brandbook, website and tax-advice content
The logo, color palette and typography extend into social covers and a custom WordPress site for Serbian tax and accounting content.
Building something meaningful?
Currently available for select identity and digital brand projects.
Discuss a project