A rotational identity built into the space
Destiny Internet Cafe was created as a new gaming venue in Abu Dhabi.
The identity is built around an AD monogram for Abu Dhabi, designed to retain its form through a 180-degree rotation. Developed alongside the venue, it became part of the interior experience created in collaboration with Abovus Architects.
Applications
From symbol to gaming environment
The monogram was carried across illuminated signage, window graphics, reception branding, gaming screens, seating, stationery and printed materials. A restrained blue, black and white palette kept the experience consistent from the street to each workstation.
Building something meaningful?
Currently available for select identity and digital brand projects.
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