New growth for a global restoration goal
The Bonn Challenge is a global initiative created to restore degraded and deforested landscapes.
Commissioned through Ethical Studios, the redesign replaced the existing leaf logo with a more distinctive symbol built from layered forms of new growth.
From three leaves to one layered symbol
Overlapping greens and earth tones give the full-color mark depth, while a simplified two-color version keeps the symbol clear in smaller and more restricted applications.
Before
After
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Currently available for select identity and digital brand projects.
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