A direct identity for distribution

ABV Distribucija was established as a distribution company within MPC Holding and needed a clear corporate identity aligned with the wider group.

The identity centers on a compact typographic lockup, with the ABV initials carrying most of the visual weight and the company name set beneath a strong horizontal line. MPC Holding’s blue palette maintains the corporate connection, while the restrained construction supports consistent use across documents, presentations, ID cards and business stationery.