From research fellowship to institutional platform
Identity system and digital platform for an interdisciplinary organization working across AI safety research, programs, and public-facing communication.
One visual principle, extended across a family of marks
The Principles of Intelligence identity was designed around a single geometric logic that could be deconstructed, recombined, and adapted across the wider organization, allowing each program or initiative to carry a distinct presence while remaining visibly connected to the same institutional system.
Designed to work beyond the screen
The identity system was extended into practical applications including brand guidelines, color standards, business cards, merchandise, and event materials — creating a coherent toolkit for future programs and communications.
A scalable foundation
for future programs
The identity system gave Principles of Intelligence a clearer foundation for communicating across fellowships, research initiatives, programs and institutional partnerships.
Rather than treating each new initiative as a separate visual problem, the system provides a shared logic that can extend across formats while still allowing individual programs to feel specific.
We came to Bojan with a vague idea of what we wanted in a redesign, and little else. Bojan has, through his experience and lots of patient and diligent work, helped us decide on what we want, how we want it, and then executed flawlessly on it. From onboarding to post-service assistance, he’s been exceptional, and the final result gave the organization a much clearer and more mature presence. I keep recommending him whenever I get compliments on the new design.
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