Soft Road Apps — Visual Identity for a Japanese IT Company in Serbia
Visual identity for Soft Road Apps – the very first Japanese IT company in Serbia. Located in the very center of the capital city of Belgrade, which serves as a base for connecting Europe and Asia.
Business cardsDesk calendarLetterheadLogo designPrint production
Soft Road Apps logo construction 
Soft Road Apps business cards 
Soft Road Apps desk calendar 
Soft Road Apps desk calendar (alt) 
Soft Road Apps logo 
Soft Road Apps letterhead
About the project
Soft Road Apps is the first Japanese IT company in Serbia, based in central Belgrade as a bridge between Europe and Asia. The brand needed to feel modern and international, with a quiet nod to that East-meets-West story.
We handled the complete visual identity — logo, stationery, branded desk calendars and more — for a polished, cohesive presence.
The work
A modern, international identity bridging Europe and Asia.