About the project

Efexia Sweden is a Stockholm-based international investment advisory firm. In finance a brand has to earn trust on sight, so the identity needed to feel established, precise and quietly confident — the qualities clients look for before handing over their capital.

We developed a full brand identity: logo, logotype and a complete print system including business cards and letterhead — restrained and polished, working as well on a letterhead as in a client presentation.

The work

A precise, understated identity built to earn trust in international finance.