Overtime — Visual Identity for a Craftsman’s Brand
Visual identity for Overtime – The Original Craftman’s Cut.
Business cardsLetterheadLogo designPrint production
Overtime corporate identity 
Overtime logo variations
About the project
Overtime — “The Original Craftsman’s Cut” — is a brand built around craftsmanship and the maker’s trade. Its identity needed to feel authentic, rugged and timeless.
We developed Overtime’s visual identity — logo, variations and supporting brand elements — for a cohesive, hard-working look across its applications.
The work
An authentic, hard-working identity built around craftsmanship.