Ambigrams — Reversible Lettering & Logo Design
An ambigram is a word, art form, or other symbolic representation whose elements retain meaning when viewed or interpreted from a different direction, perspective, or orientation. The meaning of the ambigram may either change or remain the same when viewed or interpreted from different perspectives.
Ambigram
Bojan ambigram lettering 
Pond ambigram design 
Ambigram logo design 
Fake ambigram lettering
About the project
An ambigram is a word or symbol that keeps its meaning when viewed from a different direction or orientation — read it upright or flipped, and it still works. It is one of the most technically demanding forms of lettering.
This is a selection of ambigram designs from the studio, from personal experiments to logo applications — each built to read perfectly in more than one orientation.
The work
Lettering that holds its meaning upside down, mirrored or rotated.