https://logoholik.com/insights/Perspectives, studio notes, and experiments from Studio Logoholik.en-usSat, 17 Oct 2026 12:42:58 GMThttps://logoholik.com/insights/studio-notes/the-left-logo-in-logo-design-love/https://logoholik.com/insights/studio-notes/the-left-logo-in-logo-design-love/Studio noteThe Left wordmark appears in the third edition of David Airey’s Logo Design Love, under the principle “Begin in black and white.”https://logoholik.com/insights/perspectives/the-barber-pole/https://logoholik.com/insights/perspectives/the-barber-pole/PerspectiveThe barber pole's history, from barber-surgeons to Belgrade streets, shows how a shared visual symbol can outlive the context that created it.https://logoholik.com/insights/experiments/somewhere-between-ping-pong-and-table-tennis/https://logoholik.com/insights/experiments/somewhere-between-ping-pong-and-table-tennis/ExperimentA Swomp type experiment, a childhood hallway, and the awkward middle ground between casual ping-pong and trained table tennis.https://logoholik.com/insights/perspectives/when-the-business-moves-faster-than-the-brand/https://logoholik.com/insights/perspectives/when-the-business-moves-faster-than-the-brand/PerspectiveWhy technically strong companies can outgrow their brand, and how focus, strategy, and a coherent visual system help the identity catch up.https://logoholik.com/insights/perspectives/the-mine-behind-the-logo/https://logoholik.com/insights/perspectives/the-mine-behind-the-logo/PerspectivePreparing a lecture on my career meant digging through old folders. It also showed me how much of the work behind a logo never reaches a portfolio.https://logoholik.com/insights/perspectives/a-name-is-a-direction-not-a-decoration/https://logoholik.com/insights/perspectives/a-name-is-a-direction-not-a-decoration/PerspectiveNaming gets easier once you know what the name needs to do. A strong name has to sound right, look right, survive use, and leave room for the brand to grow.https://logoholik.com/insights/experiments/ambigrams-drawing-meaning-in-two-directions/https://logoholik.com/insights/experiments/ambigrams-drawing-meaning-in-two-directions/ExperimentA visual study of ambigrams, reversible lettering, and what happens when every shape has to work twice.https://logoholik.com/insights/studio-notes/before-coding-in-the-browser-felt-normal/https://logoholik.com/insights/studio-notes/before-coding-in-the-browser-felt-normal/Studio noteCodeanywhere began as PHPanywhere, at a time when a browser-based code editor still needed explaining. A Studio Note on how identity work can gain context over time.https://logoholik.com/insights/studio-notes/published-work-is-not-an-awards-wall/https://logoholik.com/insights/studio-notes/published-work-is-not-an-awards-wall/Studio noteA Studio Note on why published design work should be treated as archival evidence and external validation, not as an awards wall.