FlowTrac is solving the tracking needs of all types of companies across the globe. Studio Logoholik was in charge of rebranding process that included:

Proposed actions​

Brand identity coupled with website and web application overhaul with the goal to better reflect company’s values.

Final concept

Decision was to go with original Hebo typography for logotype coupled with icon that represents modular, dynamic and success driven company approach. New symbol, while on the first glance rather simple and minimalist, has the transformative power to carry out brand pattern applications as well as product logo ecosystem.

Services logo system


Business cards



Brand pattern applications

Continuation on logo application – image grid placement.

Header imagery

Logo system expansion through different channels/messaging.


Logo system expansion through different channels/messaging.

Low/high fidelity wireframes

Website pages

Website design maintains the clean and minimal approach with logo system/brand pattern applications across the sections to reinforce the new brand tone and voice.


Web app UX/UI design

Before After

Web app screens

Web app login page
Web app login page
Inventory page
Web app menu
Web app menu