Alco Electronics
All shapes & sizes
Brand identityBrand manualLogo designLogotypeMotion graphicsPackagingPrint production
Objectives
Alco electronics marketing team approached studio Logoholik to prepare a re-branding case study geared towards introducing a new consumer electronics brand to the target audience.
After a thorough research, we started with initial logo sketches. Given the short, four letter brand name, the obvious direction was a logotype or wordmark creation.
Our Solution
We settled on an “All shapes and sizes” catchphrase through the rebranding exercise course, which led to the final logo direction.
Brand identity work done for Alco electronics was featured at Bill Gardner’s annual logo trend report at How Design Live conference in Chicago.

After the logo design approval process, we created a detailed brand style guide with further definitions of typography, colors, and brand pattern.
Alco rebranding case study logo application2 Alco rebranding case study icon application4 Alco rebranding case study ad Alco rebranding case study engraved logo on product Alco rebranding case study ads Alco rebranding case study icon application3 Alco rebranding case study icon application Alco rebranding case study engraved logo on tablet Alco rebranding case study icon application2
We created a set of real-life logo applications to visualize the chosen direction better. We also defined the overall tone and style of various visuals.