Alco Electronics — Consumer Electronics Rebranding Case Study

All shapes & sizes

Brand identity Brand manual Logo design Logotype Motion graphics Packaging Print production

Objectives

Alco electronics marketing team approached studio Logoholik to prepare a re-branding case study geared towards introducing a new consumer electronics brand to the target audience.

After a thorough research, we started with initial logo sketches. Given the short, four letter brand name, the obvious direction was a logotype or wordmark creation.

Our Solution

We settled on an “All shapes and sizes” catchphrase through the rebranding exercise course, which led to the final logo direction.

Alco logo construction1
Alco logo construction2
Alco logo construction3
Alco logo construction4
Alco logo construction5
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Alco logo construction9
Alco logo construction7
Alco logo construction8

Brand identity work done for Alco electronics was featured at Bill Gardner’s annual logo trend report at How Design Live conference in Chicago.

Alco logo featured at How Design Live 2017

After the logo design approval process, we created a detailed brand style guide with further definitions of typography, colors, and brand pattern.

Alco rebranding case study colors — Alco rebranding case study brand pattern2

Alco rebranding case study logo application2
Alco rebranding case study icon application4
Alco rebranding case study ad
Alco rebranding case study engraved logo on product
Alco rebranding case study ads
Alco rebranding case study icon application3
Alco rebranding case study icon application
Alco rebranding case study engraved logo on tablet
Alco rebranding case study icon application2

We created a set of real-life logo applications to visualize the chosen direction better. We also defined the overall tone and style of various visuals.

View brand manual→

The final task was to design a box for their new product Pro 12 – a 2 in 1 tablet/notebook. We created both dark and light variations.